The exodus of traditional pay-TV subscribers is accelerating, with a record number of Americans cutting the cord and switching entirely to broadband television. This is not really a surprising reality, but what might surprise you is how extreme things have become. The trend seems particularly worrying for traditional pay-TV providers, as new data show that the third quarter saw the largest number of subscribers over a three-month period (over a million) abandoning its offers cable and satellite television. In 1965, MoffettNathanson, a research company, revealed that AT & T, Comcast, Charter and Dish had lost 887 000 subscribers alone during the quarter. . The losses at AT & T and Dish were the worst. Dish bled 367 000 customers, the highest amount ever recorded in a single quarter, while AT & T was losing almost 359 000, according to analyst estimates: 245 000 subscribers only would be lost.
For a bit of context behind these numbers, about According to Nielsen, 90 million (or 75%) of some 120 million homes equipped with a TV in the United States still pay for a traditional TV package. And more than 80% of these customers have subscribed to an offer from AT & T, Dish, Charter or Comcast.
eMarketer, a market research firm, has already increased its estimates twice this year on the extent of the trend in 2018 cable cutting (it is now at 30%). The cost would seem to be partly to blame. In recent days, we have released data from consumer research firm Leichtman Research Group, Inc., which revealed that the average cost households pay for cable per month has risen to 107 USD, which would represent almost 1 300 USD per year.
This represents an increase of 1% over last year, which, according to the company, is partly the result of an increase in license fees such as regional sports licenses. If you go back to 2010, the average cable bill is up by more than 50%. LRG data also indicates that about 78% of US households still report subscribing to pay TV packages, down from 86% five years earlier.
A report from Axios on this trend indicates that many Pay TV providers hope to offset the losses by gaining subscribers to digital TV solutions such as AT & T.'s DirecTV NOW. " But these companies have not been able to close the gap, in part because of fierce competition from other live digital TV solutions, such as Google's YouTube TV, Sony's PlayStation Vue and Fubo TV, as well as More lively alternatives on television with original programming, such as Amazon and Netflix. "For now, the only thing that is safe, it seems, is that people want to pay less for watching TV, and they are turning more and more to non-traditional channels (pun intended to fill this need.
This article appeared first (in English) on BGR