Sales of connected watches: Apple Watch dominates, Huawei gets closer to Samsung, IPHONE ADDICT

Connected watch sales: Apple Watch dominates, Huawei gets closer to Samsung

THEApple Watch continues to dominate Apple Watch sales, firm data shows Counterpoint Research. This is the third quarter of 2023.

Ventes Montres Connectees T3 2023

Apple Watch dominates sales

Apple recorded the best results in its history for a third quarter, with a 7% increase in sales compared to last year. This result is all the more notable as the Apple Watch Series 9 was released a little later than the previous year. Good sales of the second-generation Apple Watch SE also contributed to the growth.

Despite everything, Apple's market share does not change: we remain at 45%. On the other hand, there is development for other manufacturers, including Samsung which sees its market share drop from 24% to 18%. This is because sales of its Galaxy Watches fell 19% year-on-year and Huawei is taking up more and more space. In fact, the Chinese manufacturer saw its sales increase by 56%. The increase is even 122% if we focus only on high-end watches. All this allows it to have a market share of 14%, compared to 7% last year.

In total, sales of connected watches were up 9% in the third quarter of 2023 compared to the same period a year earlier. The main drivers of this growth were the sustained performance of the Indian market, led by Fire-Boltt, as well as the notable rebound of Huawei in China.

Speaking of connected watches, there is currently a promotion with the Apple Watch SE 2, 40 mm, GPS, Aluminum case and Sport Bracelet at €249 instead of €279. The model with the 44mm case is available for €279 instead of €309.

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